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Outside in thinking:

The Punch Process to better branding and logo design.

Founded by Ex-Google engineers and designers, Punch applies outside in thinking in our process to deliver projects that exceed business goals, delight customers, and perform better. From fresh perspectives, creative solutions, and perfectly executed branding assets, Punch partners with your organization to achieve results.


Set the strategy.

  • Client onboarding
  • Strategy sessions
  • Mission statement
  • Brand anthropology
  • Define business values
  • Timeline and sprint schedule
  • Moodboards and wireframes
  • Research and usability studies


Roll up the sleeves.

  • Brand repositioning
  • Logo iterations
  • Branding strategy
  • Production fidelity designs
  • Usability research
  • Production and asset creation
  • Competitive analysis
  • Trademark work


Launch and maintain.

  • Brand Book creation
  • QA and testing
  • Deployment
  • Maintenance guidelines
  • Organization and employee training
  • Documentation
  • Brand guidelines
  • Production checks
  • Logo updates across channels

Built Robotics

Where brains and beauty build.

  • Branding and logo design for robotics startup
  • Custom paint job design for construction equipment
  • Cross-channel logo usage
  • Design of iOS tablet app for viewing construction progress
  • Renderings of contruction vehicles for press and manufacturing
  • Photography of product line
  • Motion work for video teasers
7 years old
We’re are based in San Francisco, New York, London, and Lahore
We’re a boutique agency specilizing in engineering, design, and growth
Our clients range across a variety of businesses
Ex-Google engineers started Punch in San Francisco
Betting a dollar Amazon copies the design.

Charles Cushing

COO of Twice